MDEC launches IP360 metaverse platform
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The Malaysia Digital Economy Corporation (MDEC) has announced the public launch of the IP360 Metaverse Platform, highlighting Malaysia’s leadership in digital innovation and cultural preservation. Developed in partnership with Ammobox Studios Sdn Bhd, the platform redefines how global audiences experience Malaysia’s rich heritage and creative industry.Currently in its minimum viable product (MVP) stage, the platform provides seamless, interactive 3D digital experiences for local and international audiences. Powered by Unreal Engine 5 and Pixel Streaming, it delivers high-quality visuals accessible through any web browser, removing the need for specialised hardware.
commitment to innovation and global cultural outreach.
The platform is a result of strategic collaborations with organisations such as Tourism Malaysia, ASWARA, Istana Budaya, and leading Malaysian IP brands, reflecting a commitment to innovation and global cultural outreach.Anuar Fariz Fadzil, CEO of MDEC, stated, “The IP360 Metaverse Platform aligns with Malaysia’s national agenda to strengthen its creative digital industries. It leverages immersive technologies to create jobs and drive economic growth. By 2030, Malaysia aims to be a hub for high-quality, innovative digital content.”This year, MDEC supported 38 companies and IP creators through its Metaverse Onboarding and Immersive IP Experiences Programme, offering up to RM200,000 per project to encourage metaverse adoption.
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